Healthy Refreshment This is what SoBe is all about. Have fun and enjoy it. How was SoBe beverages started? SoBe was started in 1996 by four partners who were into health and fitness as a way of life. The first product that was introduced was SoBe Black Tea 3G with Ginseng, Ginkgo and Guarana. Due to the overwhelming response, we immediately introduced SoBe Green Tea, SoBe Oolong Tea, SoBe Orange Carrot Elixir, SoBe Cranberry Grapefruit Elixir and SoBe Energy. These products started the SoBe healthy refreshment revolution and now serve as the foundation for future brand development.